How to Create Facebook Ads for Ecommerce – 7 Key Strategies

Olaf-Sebastian Krysik
Olaf-Sebastian Krysik
HK Digital Co-Founder
25th November 2022

Facebook Ads are an extremely effective way to reach out to potential customers on the social media platform. They allow businesses of all sizes to reach a large audience with minimal effort.

To get started with Facebook Ads, you first need to create a campaign. This campaign will be used to target your audience and bid on behalf of your ads. Once you have created your campaign, you can begin setting up your ads. There are a variety of options available when setting up your ads, so feel free to explore them all!

When setting up your ads, one important thing to keep in mind is to ensure they are relevant to your audience. Make sure to target your ads based on your customers' interest on Facebook. Additionally, use targeting options such as age, location, and interests to increase the chances of reaching your target audience.

If you want to create Facebook Ads for ecommerce I suggest you follow these 7 strategies on how to create facebook ads for ecommerce. 

1. Install the Conversion API

To create effective Facebook ads, you need to install the Conversion API. This allows you to track your visitors' actions after they have visited your website or clicked on your ad, and it helps eliminate the need for cookies as the tracking is run on the server side of your website. 

This will allow the Facebook Pixel to use this information to create targeted ads that will lead them to purchase your product or service.

You can check out Facebook's official resources for more information on the Facebook Conversion API. 

2. Build Lookalike Audiences

By creating lookalike audiences, you can target potential customers who are similar to those who have already bought from you.

There are a few different ways to create lookalike audiences on Facebook. You can use the Custom Audience tool to create targeted groups of people based on specific factors, such as age, location, or interests.

You can also use the Lookalike Audiences tool to create groups of people who are similar to your current customers. This will help you to target new customers who are likely to be interested in your products and services.

3. Experiment with Dynamic Product Ads

Dynamic product ads will automatically change the ad based on the user’s behavior. This helps to personalize the ad and make it more relevant to them. You can use dynamic product ads on Facebook in a few different ways. You can use them to target users based on their interests, demographics, and behaviors.

Experiment with different ads and see which ones are most effective for your ecommerce business.

4. Create a ton of ads and Focus on the Winners

To create successful Facebook ads, you need to create a ton of ads and focus on the winners. This means that you should only spend money on ads that are resulting in conversions. This is why it is important that you have properly configured your Conversion API as mentioned in the first section. 

You can also use Facebook automation tools to help you create and manage your ads. These tools can help you track how many people have seen your ad, how many people have clicked on it, and how much money they have spent on your product.

5. Use a Tool Like SavyWorks to Generate Great Videos

Facebook ads are one of the most popular ways to promote your products or services online. But to achieve the most success in ecommerce with Facebook Ads you will need to turn to Video. 

However, creating great Facebook ads is not easy. That’s where tools like SavyWorks come in handy.

Link: SavyWorks Example

SavyWorks is software that helps you create great videos for your Facebook ads. It takes all the pain out of video creation and makes it simple and easy to use, while it does come with a high price, it is well worth the price tag as it will help you out massively by creating super high quality dynamic videos. 

Once you have created your video, you can upload it to your Facebook page and start advertising your product or service!

6. Use Facebook Instant Experience Ads

Facebook Instant Experience Ads are a great way to reach your target audience on Facebook. They allow you to create and run ads without having to leave Facebook, dramatically improving the chance of people converting. 

To create an Instant Experience Ad, go to Facebook Ads, click on the Create button, and select Instant Experience Ads. You will then need to provide information about your ad, such as the ad title, description, and targeting options.

By creating Facebook Instant Experiences you are utilizing the most out of Facebook for ecommerce ads. 

7. Upload your Product Catalog

Uploading your product catalog to Facebook gives you the unique option of being able to instantly advertise your products on Facebook. These are Ads are similar to Google Shopping Campaigns.

After you have uploaded your catalog, you can create ad campaigns and start advertising your products. Make sure to set a budget for your ads, and target your ads towards specific demographics.


There are a lot of ways on how to create Facebook Ads for ecommerce, the most important part is to remember that you have to test out a huge variety of creative assets before you will find a winning combination. If you want to increase the effectiveness of your campaigns, you can experiment with Facebook Instant Experience Ads or use a tool like Savyworks to automate your video production. 

For more information on Facebook Ads for Ecommerce, I suggest you check out our section on Facebook.

Stay updated on your digital marketing knowledge and subscribe!
Subscription Form
Keep Reading!
Pinterest Ads vs Google Ads in 2022
The 10 Best Marketing Tools for Ecommerce
Should I Sell on Amazon or Shopify?
HK Digital OÜ
Lõõtsa 2a, 
11415 Tallinn, Estonia
Registry Code: 16645590
VAT: EE102577826
HK Capital Sp. z o.o.
Aleja Jana Pawła II 43A/37B
01-001 Warsaw, Poland
NIP: 527 293 67 12
Privacy PolicyRefund Policy
crossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram