Deciding on the best ecommerce email marketing agency to help you grow your online business might seem pretty simple at first glance: they all know how to do email marketing, right?
Well, there is actually quite a bit more logic that needs to go into choosing your ecommerce email marketing agency, as you could be paying quite the price for something that a particular agency doesn't really specialize in.
The list of ecommerce email marketing agencies out there is practically endless. When it comes to finding the right one for your business, there really isn't a situation where I could feel comfortable recommending a single agency as the 'go-to' for any company.
The reality is that your agency is going to have to supplant your capabilities, and that means that you are going to have to know exactly where your email marketing strategy is lacking in performance in order to discern what kind of service you will require.
Not all ecommerce email marketing agencies specialize in the same facets of email marketing, and some of them prefer to run a fully-fledged strategy and management contract while others might prefer to focus on specific aspects of your campaign; it all depends on their expertise within the field of email marketing.
In order to give you an idea of the different kinds of agencies that you could come across, I have compiled a list of the top 5 ecommerce email marketing agencies that serve different purposes.
Let's jump right into it.
Inbox Army is a full-service email marketing agency that is actually accessible to brands with budgets under $5K.
One of the great features of Inbox Army's offer is that they provide value at nearly every level of involvement. For instance, you can opt to purchase one of their email templates for around $450 and build out the rest of your campaign on your own.
If you are interested in purchasing their full-blown services, you can expect to pay anywhere around $1000 and up, however, their contracts are on a client-to-client basis, so you will have to get into contact with someone from the agency to discuss your specific needs and set the terms.
Inbox Army is very flexible in their approach with clients and provides them with options where they control the level of agency engagement in activities in order to help brands where they really need it and save costs where they can handle them on their own.
Because of this, Inbox Army makes for the most flexible agency on the list.
Chronos Agency is going to be one of the more expensive options on this list, with some review sites reporting that contract values here can exceed well over $10K.
However, Chronos Agency boasts quite the portfolio of companies, many of which are e-commerce brands, and they offer a full-fledged service that includes the strategy development, asset development, and campaign management so that you don't have to lift a finger while your email campaign gets leveled-up.
Not only do they offer communication via email, Chronos Agency also insists on using their expertise in drip campaigns to give you access to the full power of SMS and push notifications marketing.
Chronos Agency is easily the 'big brand' email marketing agency. If you have a wide range of audience segments and the revenue to back it up, this might be the best option for opening up your email funnel.
The moment you land on Rejoiner's site, you can see that they really emphasize strategy.
This is a great quality to find in an agency because, as you will see with their service offering, they really focus on structuring their offer in a manner that allows you to almost surgically revamp your email where it matters.
For instance, if you are having issues with your creative, you can have Rejoiner help you with either your copy, template design, deliverability, or they can rework the back end of your templates in order to ensure that they appear as they need to.
This is just one example of how granular you can get with their offering: they can essentially work exclusively on any facets of your email marketing campaigns, or help you with a top-level service with more agency involvement across the email funnel.
If you are looking for an agency that can pick apart your current setup and provide you with the precise services that you need in order to get the most out of your campaigns, Rejoiner is your best bet.
This makes Rejoiner ideal for companies looking for a 'one-time fix' for their campaign.
If you are looking for a true ecommerce email marketing agency, Budai Media has the service focus that you are looking for.
For one, they segment themselves as having a focus on ecommerce brands, and boast their understanding of the full channel mix that you likely have as a major strength in their agility with your campaign's necessary adaptations as your business develops and optimizes the rest of its channels.
While this company specializes in ecommerce email marketing, Budai Media also specializes in customer retention, which is where email largely comes into play.
The fact that it boasts its role as a dedicated ecommerce email marketing agency makes this the top option for an ecommerce growth partner.
Budai Media's focus on customer retention also means that you can guarantee that your email campaigns will do wonders to make better use out of your converting traffic.
Scalero is yet another great option for ecommerce businesses looking to get the most out of their email marketing efforts.
Unlike the other agencies mentioned, Scalero positions itself as the brand that cares most about your customer lifecycle.
This is major in an email marketing agency, as this is one of the few channels that will remain relevant throughout the entirety of your digital funnel.
So, why wouldn't email marketing agencies specialize in your customer's full journey? Well, because there are many issues that one can have with their email marketing campaign, and therefore not all companies are going to need to utilize those specific strengths, or they may have them internally.
Scalero's focus on the entire customer lifecycle makes this the top all-around email marketing agency on the list.
This doesn't mean that it is going to be the best fit for your needs, however, if you are looking for an agency that can help you with your overall email marketing strategy, you can rest assured that Scalero is going to get the interlinking dependencies between your other campaigns and the rest of your funnel correct from the start.
The best ecommerce email marketing agency for you really depends on your email marketing needs and the skills that you already have available.
What you need to consider is how much involvement you need from the agency that you choose and whether or not that service needs to be more of a top-level strategy and management contract or a simple template that you can trust will help with the rest of your developed strategy.
Be weary of anything that looks like a 'one size fits all' company, as you should really try to align your agency's expertise with your situation: the reality is that every company has a different composition of talent, including yours, and what you are looking for in an agency is for them to replace the talent that you don't currently have.
Now that you have some ideas of what your ideal ecommerce marketing agency should be able to do for you, and a good shortlist of examples, you are set to get your contract going and boost one of your highest ROI channels.
