App Campaigns

Apps were introduced and popularised with the introduction of the first iPhone back in 2007, and as was famously said: “There’s an App for that”, it has become nothing short of the truth.

This is why App Marketing is such a hot topic today, with so many apps flooding the market it is important to ensure that your business App will stand out and stay relevant among the ever-growing number of competing Apps.

App Campaigns can come in many forms and most platforms these days offer the option to run App Install Campaigns to help onboard users and introduce them to your App.

But the competition is fierce, spreading organic growth for your App remains a massive challenge as App Store Optimisation (ASO) is far more limited than SEO in its capacity.

Meaning that in order to get your App known with people you have to spend time and money on user acquisition.

At HK Digital we have experience with promoting a variety of Apps, from food delivery, to finance to mobile games in various markets.

Additionally, we have been running App Install Campaigns on both iOS and Android devices and on many platforms (including Facebook, Google, Snapchat and TikTok).

Ensuring that we find the right demographic and channel for your App Campaigns is crucial.

This is why we always start with a Growth Audit in which we go over the specifics of your business and build out a unique plan for your App.