Conversion Rate Optimisation

The process of Conversion Rate Optimisation (CRO) follows a systematic approach that is focused around improving the number of website visitors that take a desired action on your website.

This can range from a huge variety of actions that are mostly accompanied by a Call-to-Action (CTA) button.

Consider steps like adding a product to the cart, filling out a form or checking out.

In order to streamline the conversion optimisation process we can use a variety of tools like Hotjar to monitor and map-out how users move through the site, what actions they take and if there is anything stopping them from completing the desired goal.

At HK Digital we put a strong emphasis on Conversion Rate Optimisation as this process to a large extent determines the effectiveness of your marketing campaigns.

We utilise a combination of human psychology and website data to make the most ideal decisions, while relying on our past experience to find immediate areas of improvement.

As part of our onboarding process we focus on conducting an initial CRO audit that touches on the fundamentals and lays-out crucial first steps that help you clean up your customer experience to increase conversion rates.

By requesting a Growth Audit from us, we will happily prepare a unique presentation for you.


HK Capital Sp. z o.o.
Aleja Jana Pawła II 43A/37B
01-001 Warsaw, Poland
NIP: 527 293 67 12



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