Email Marketing

Email Marketing remains relevant in 2021 and it will continue to do so for many years to come.

The first email dates back as far as 1971 bringing the medium to it’s fiftieth anniversary this year and yet many companies still struggle with making email work for them.

Email however is a must in marketing as our Co-founder Isaac puts it: “Your email marketing strategy is the foundation upon which your messages increase in relevance to your audience.”

The strength in email comes in the form of personalisation, the ability to quickly test a huge variety of variables and it’s uniqueness for being useful across the entirety of your marketing funnel.

With Email Marketing being so broad it is often easy to get lost in the clutter, which is why at HK Digital we focus first and foremost on simplicity.

You can read more about our own emailing framework here or consult our article on email marketing strategy.

We build entire email marketing funnels and drip campaigns for the purpose of optimising conversions, so if you are looking for help with your Email marketing strategy, you can start with our Growth Audit.

In it we can go over your current steps, direct areas of improvement and plan out the long-term goals.