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The 10 Best Marketing Tools for Ecommerce

Isaac Hayward
Isaac Hayward
HK Digital Co-Founder
7th December 2022

Marketing tools are essential for any ecommerce business. They can help you to reach your target audience and generate more sales. In this article, we will introduce you to the best marketing tools for ecommerce. 

Category of Marketing Tools for Ecommerce

Marketing tools for ecommerce come in many shapes and sizes. A person running their ecommerce store on Shopify, will probably call these Apps rather than Tools. For a list of Shopify Apps to use you can check out this article on which Shopify Apps to use. But in today's list of Tools we want to address more generally a list of all the Best marketing tools for ecommerce that you can use. 

Each type of tool has its own strengths and weaknesses. For example, email marketing tools are a great way to build relationships with customers and evangelize your ecommerce business.

However, it can be difficult to track the results of email campaigns. Social media marketing is a great way to build brand awareness and attract new customers.

However, it can be difficult to measure the effectiveness of social media campaigns. Web traffic generation is a great way to increase website traffic. However, it is difficult to measure the long-term effects of web traffic generation campaigns.

The best way to find the right marketing tool for your ecommerce business depends on the specific needs of your business.

Ecommerce Marketing Tool #1 Notion - Administration and Document Sharing

Notion is a powerful marketing tool that can help you to create better content, organize your projects, and easily share documents with your team. It is a cloud-based solution that simply puts other similar tools like Google Docs to shame. It integrates with a ton of other tools out there, like almost anything from the Google Business Suite. 

It is great for sharing content you have produced and it is clean, neat and organized. If you are looking for a one stop solution to handle all of your document creation, file sharing, team tracking, recruitment, and many more, then Notion is your friend. 

Ecommerce Marketing Tool #2 Canva - Marketing Materials and Design

Canva is a great tool for creating marketing materials, such as logos, website design templates, and social media graphics. Canva is free to use, and it has a wide range of features that can help you create quality marketing materials.

Some of the most popular features of Canva include:

  • Customizable templates: You can create custom templates to save time when creating marketing materials.
  • Easy to use design tools: Canva has easy to use design tools that allow you to create high-quality graphics quickly and easily.
  • A wide range of fonts and colors: You can use a wide range of fonts and colors to create unique graphics.
  • The ability to share your creations with others: You can easily share your creations with others by using the built-in sharing features in Canva.

If you are looking for a quick simple tool to put together some graphics - then Canva is your friend.

Ecommerce Marketing Tool #3 Copymatic.ai - Copywriting

Copymatic.ai is a powerful AI-based tool that can help you out with all of your Copywriting work. It has a vast array of features that you can use for your Ecommerce marketing, like product descriptions, review responses, emails, and even blog posts. 

While it cannot completely replace a copywriter it does help you expedite your content production. This can in turn help you generate more sales, as you create more content, more social media posts and improve your SEO rankings. Allowing you to benefit from the power of SEO for ecommerce as I explained in this article.

In general Copymatic.ai is among the best marketing tools for ecommerce stores that want to promote their products in a more automated way. It can help you to get more out of your marketing budget, and it can also help you to reach new customers in a more efficient way.

Ecommerce Marketing Tool #4 Motionelements.com - Stock Footage

If you want to increase your ecommerce sales, you need to use the right marketing tools. Motionelements.com is one of the best marketing tools for ecommerce because it helps you to grow your business in a number of different ways.

MotionElements is the world's largest online market for Asia-inspired stock video clips and includes a vibrant assembly of digital artists and filmmakers.

On Elements, filmmakers can save time by buying stock videos, animation clips, and other tools from the online library. But it gets even better as MotionElements also has a ton of free video footage that you can access.

You can use this to your advantage and obtain high quality video footage to strengthen your advertising campaigns, 

Ecommerce Marketing Tool #5 Airtable - Data visualization and Calculations

Airtable is a fantastic marketing tool that can help businesses of all sizes to manage their data more efficiently. Airtable makes it easy to create tables, charts, and graphs that can help you to see your data in a new way. The power and efficiency of Airtable has made me completely ditch any other tool like Microsoft Excel or Google Sheets.

This data visualization tool can also help you to identify trends and patterns in your data. This information can then be used to make better decisions about your marketing campaigns.

Airtable is free to use, and it is available on both desktop and mobile devices. If you are looking for a powerful marketing tool that will help you to manage your data more effectively, then Airtable is the perfect solution for you!

Ecommerce Marketing Tool #6 Removal.ai - Image editing

Removal.ai is another great AI-powered tool that you can use in your ecommerce store. It uses advanced computer algorithms to detect foregrounds so that it can separate them from the background.

It lands on our list of Best marketing tools for ecommerce because with the ease of a single click you can not only remove the background of any image, but also change the whole background.

It is important to keep high-quality imagery in your ecommerce store, with the help of Removal.ai you can make this an easy reality and create awesome compositions. 

Ecommerce Marketing Tool #7 Customer.io - Communication Automation

Customer.io is a customer engagement platform that helps businesses to understand their customers better and improve customer loyalty. It offers a suite of tools that lets businesses track customer data, connect with customers, and create powerful customer experiences. 

It combines data tracking with powerful messaging that can help you streamline your communication by giving you a ton of user journey flows that you can easily build.

You can combine email, SMS, and Push notifications to maximize your messaging. And with its intuitive user interface you can generate these communications flow better than anywhere else. 

There are other alternatives on the market, but Customer.io takes the cake due to its user segmentation. 

If you are interested in using Customer.io for your business, please visit the website to sign up for a free trial.

Ecommerce Marketing Tool #8 Zapier

Zapier is a tool that can be used to automate tasks in your marketing process. It allows you to connect different apps and services together so that you can work more efficiently. It is among the best ecommerce marketing tools due to how practical it is, and how much time it can help you save.

Some of the most popular uses for Zapier include connecting Gmail, Facebook, and Twitter accounts, and linking Salesforce and Gmail accounts. You can also use Zapier to connect different email campaigns, text messages, and social media posts.

If you are looking for a way to streamline your marketing process, Zapier is a great option. 

Ecommerce Marketing Marketing Tool #9 FigPii

FigPii is your on-demand CRO specialist, it allows you to see how people interact with your website using heatmaps and session recordings.

Then it allows you to A/B test different hypotheses that help you drive up your conversions. It has become a stable tool for me, and a great alternative to the ever-popular Hotjar. 

While at first glance the advantage of Hotjar may be that it is free, the limitations of the free limitations of Hotjar quickly become apparent. If you are looking for a reliable tool to help you understand User Behavior on your website, I recommend you check out FigPii.

We recommend using a heatmapping tool like FigPii in conjunction with our Ecommerce Optimization Package, which provides you with all of the site optimizations you can make to increase conversion rates, as well as a streamlined way to organize your CRO project, including an overview dash!

Ecommerce Marketing Tool #10 SEMRush

SEMRush is a great tool for marketing your ecommerce business. SEMRush allows you to identify and analyze your competitor’s marketing campaigns, and it can also help you to improve your own marketing strategies.

SEMRush can help you to identify which keywords are being used most frequently by your competitors, and it can also provide information about the traffic that your rivals are receiving from these keywords, allowing you to fine-tune your own Google Ads Campaigns. 

SEMRush can also help you to measure the effectiveness of your website’s on-page SEO. By using SEMRush, you can get a comprehensive view of all of your website’s performance statistics.

If you are looking for a powerful ecommerce marketing tool that will help you to improve your ecommerce business, then SEMRush is definitely worth the price.

Conclusion

As an ecommerce business owner, you know that success relies on effective marketing. Whether you're just getting started or have been selling online for awhile, these ten ecommerce marketing tools can help you reach your target audience and drive more traffic to your store.

Which one will be the best fit for your business?

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